My Background

A creative foundation shaped by storytelling, craft, and curiosity, now rooted in Toronto.

Throughout my journey, I worked with renowned agencies such as BBDO, Saatchi & Saatchi, HAVAS, DDB, Cheil/Samsung LATAM, and several independent studios and in-houses, collaborating on campaigns, digital platforms, and brand initiatives for both regional and global markets. These years exposed me to diverse cultures, production environments, and creative demands — from fast-paced advertising workflows to large-scale digital rollouts across multiple countries.

 

I had the opportunity to create visual identities, brand systems, storyboards, motion pieces, photography sets, and integrated campaign assets for clients ranging from local businesses to international brands. Each project challenged me to adapt to different audiences, markets, and storytelling styles, teaching me how to work seamlessly with creative teams, strategists, producers, and technical partners.

 

This exposure helped me develop a flexible creative toolkit and a strong sense of visual intuition. It also shaped the way I approach design today: with an understanding of how ideas evolve across disciplines, how culture influences communication, and how craft and consistency elevate the final experience.

Career Timeline

A visual overview of the roles, agencies, and cities that have shaped my creative and professional journey, from my early years in Latin America to my life today in Toronto. Each chapter represents a different stage of exploration, learning, and creative growth.