My Background

A creative foundation shaped by storytelling, craft, and curiosity, now rooted in Toronto.

My background is rooted in a creative foundation shaped by storytelling, craft, and curiosity, and has evolved through work across global agencies and in-house teams. I collaborated with organizations such as BBDO, Saatchi & Saatchi, Havas, DDB, and Cheil/Samsung LATAM on campaigns, digital platforms, and brand initiatives across regional and global markets.

Working in diverse cultural and production environments, from fast-paced agency workflows to large-scale, multi-country digital rollouts, helped me adapt to different audiences, teams, and constraints. I contributed to visual identities, brand systems, motion pieces, photography, and integrated digital assets, partnering closely with creatives, strategists, producers, and technical teams.

This experience shaped a flexible creative toolkit and a strong visual intuition. Still more importantly, it influenced how I approach design today: with an understanding of how ideas move across disciplines, how culture shapes communication, and how craft, consistency, and structure elevate complex digital experiences.

Career Timeline

A visual overview of the roles, teams, and cities that shaped my career—from early creative work in Latin America to leading product and enterprise design in Toronto. Each stage reflects a period of learning, growth, and increasing responsibility across digital, UX, and product design.